Designing New Branding for Etsy

After trying several different ideas for my new Etsy shop branding, I decided to go with the theme of a vintage fairground or circus.

Magic Town Midway rebranding
Rough sketch showing how I wanted my shop header and logo to look

I decided this mainly because the word ‘midway’ is an American term for a sideshow or an area of amusements at a fairground. I like the idea of my shop being a bit of a bazaar, almost like a little museum of curiosities from the past mixed with art from the future. A kind of sideshow. As I collect and sell vintage, the vintage fairground theme definitely seemed like a good idea! I did a few rough sketches, then started researching vintage lettering and patterns.

Magic Town Midway Rebranding ideas
Letters and a logo idea

Lettering was one of my worst classes at college so I’m actually quite pleased with how these turned out. I drew all of the letters by hand, scanned them, and then played about in Photoshop ’til they looked right.

Magic Town Midway rebranding
Photoshoppin’

Somewhere on Google images I found a picture of an old fairground sign which said ‘Our aim is to please you’. I really loved the idea of this for my shop and decided to use it on a scroll. I also found some fairground pictures of big painted wooden arrows bearing slogans like ‘Winner’ and ‘Get Lucky’, so decided to have one of these each side of my banner to frame it nicely and welcome people in!

Magic Town Midway Etsy shop
The final header and logo

The main arch across the centre of my final design is based on a sign I saw above a ghost train! The orange circles along each edge are the lights. And the striped background was an idea I got from an old fashioned coconut shy. I wanted the banner to be bright and eyecatching, as well as something I could use across all social medias.

Magic Town Midway business cards
New business cards to send with Etsy orders

It took me awhile to get it all together, but I’m pleased with how it looks now 🙂

xJx

 

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End of Intermission. Part Two – Magic Town Midway

Hello, Janine here! Welcome to my new corner of the internet – ‘The Magic Town Midway Blog’!

Magic Town Midway
Magic Town Midway

I had a previous long-running blog, ‘The Dilys Treacle Blog’. When I started blogging in 2009 I’d set up a small greeting card publishing business, Dilys Treacle Treasures, with a website and Etsy shop of the same name. I used to write about my adventures in card publishing, plus anything else I liked.

Several years down the line however, I’d moved away from the greeting card world as the business side was taking up more time than designing and doing stuff I loved. In 2015 I reopened my Etsy shop to sell some remaining stock, but also listed some vintage things too, mainly stuff I’d picked up at antique shops but never had room to display!

Vintage Tiddley Winks found by Magic Town Midway

My love of history and mid century design meant that collecting vintage trinkets had been a long term pastime, and it seemed a natural progression to curate a vintage collection online which I could sell in my shop.

Before I knew it the vintage side had taken over and I was out and about most weekends scouring the local area for old treasures…anything from cool toys and books, to quirky curios and bric-a-brac. I must confess that around 80% of the time I feel unable to part with the things I find and they end up somewhere in our front room, but mostly I know the treasures will be heading to good new homes and that makes me happy enough to let them go! I’ve recently added a selection of vintage greeting cards and postcards to the shop, plus a few antiques, and I’m also planning on using it as an outlet for my own artwork and illustration stuff in the coming months, so there will be a real random mix.

Magic Town Midway Vintage goodies
A few things for sale in my shop.

Once I’d started selling vintage I renamed the Etsy shop and the blog ‘Magic Town Midway’. I’d liked the name Magic Town for awhile, and a midway is an American term for a sideshow or amusements at a fairground, which I thought fitted in well with my ever-growing online bazaar!

I’ve been working on rebranding for the last few months and have now started afresh by getting a new blog too. The whole shebang! So, without further ado, I hereby christen this blog The Magic Town Midway Blog!

Click here to visit the shop.

Stay tuned…

xJx